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Abstract

The pharmaceutical industry is undergoing significant transformation driven by new technologies, changing patient expectations, and increasing competition. This transformation is leading to several key innovations and trends, including personalized medicine, gene editing, digital health technologies, artificial intelligence, new business models, regulatory innovation, and collaborative innovation.

Personalized medicine aims to provide more targeted and effective treatments by analysing individual patient's genetics, lifestyle, and environmental factors. Gene editing holds the promise of curing or preventing genetic diseases by precisely editing the patient's DNA. Digital health technologies enable patients to monitor their health remotely, receive personalized treatment recommendations, and communicate with their doctors from anywhere.

Artificial intelligence is being used to identify potential drug targets and design more efficient clinical trials, as well as develop predictive models for patient outcomes. New business models, such as value-based pricing and niche market focus, are being explored to adapt to increasing competition and pressure to reduce healthcare costs. Regulatory innovation, including expedited drug approval processes and the use of real-world evidence, is also changing the landscape.