黑料网

Abstract

The process of idea generation in skilled product design engineers is a complex cognitive endeavor shaped by a myriad of neurocognitive mechanisms. This article explores the intricate interplay between cognitive processes and neural networks underlying creative cognition in the realm of product design engineering. Drawing upon neuroscientific research and cognitive psychology, we delve into the neural substrates of divergent thinking, pattern recognition, working memory, emotional regulation, and environmental influences implicated in idea generation. Specifically, regions such as the prefrontal cortex, posterior cingulate cortex, and amygdala emerge as key players in facilitating creative cognition. By elucidating these neurocognitive mechanisms, we offer insights into how engineers conceptualize, iterate, and refine innovative solutions. Furthermore, we discuss the implications of this research for engineering practice, emphasizing strategies to enhance creativity and foster innovation within engineering teams. Ultimately, this exploration sheds light on the fundamental processes that drive idea generation in product design engineers, paving the way for advancements in design innovation and interdisciplinary collaboration.