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Abstract

Digital technologies such as Internet of Things, block chain, and artificial intelligence (AI) are transforming supply chain management by enhancing transparency, efficiency, and sustainability. These technologies enable real-time monitoring of environmental metrics, optimize resource utilization, and facilitate collaboration among supply chain partners towards shared environmental goals. Moreover, senior management's commitment to environmental stewardship plays a pivotal role in driving organizational culture and strategic alignment with sustainability objectives. Leadership's vision and strategic initiatives are essential in embedding sustainability principles across all levels of the organization, from operational practices to corporate strategy formulation. While the integration of digital competency and eco-friendly innovation presents numerous opportunities for organizations to reduce environmental impacts and enhance competitiveness, it also poses challenges such as initial investment costs and navigating regulatory complexities. However, strategic partnerships and collaborative initiatives can mitigate these challenges, fostering innovation and knowledge exchange towards sustainable business practices.