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  • Short Communication   
  • Oil Gas Res 10: 346,

Game Theoretical Analysis of Incumbent Platform Investment and Supplier Entry Strategies in an e-Supply Chain

Fang Zhang*
School of Management and Economics, Beijing Institute of Technology, China
*Corresponding Author : Fang Zhang, School of Management and Economics, Beijing Institute of Technology, China, Email: fangzhang@gmail.com

Received Date: May 01, 2024 / Published Date: May 29, 2024

Abstract

In the realm of e-commerce, strategic decisions made by incumbent platforms and prospective suppliers play a pivotal role in shaping the competitive landscape of the e-supply chain. This article conducts a game theoretical analysis to explore the nuanced interactions between established platforms and new entrants in the e-commerce ecosystem. By scrutinizing the investment strategies of incumbent platforms and the entry tactics employed by suppliers, this study aims to uncover the underlying dynamics, strategic motivations, and equilibrium outcomes governing this complex environment. Through the lens of game theory, we delve into the strategic intricacies of incumbent platform investment and supplier entry strategies, shedding light on the competitive dynamics and strategic considerations inherent in the e-supply chain domain.

Citation: Zhang F (2024) Game Theoretical Analysis of Incumbent PlatformInvestment and Supplier Entry Strategies in an e-Supply Chain. Oil Gas Res 10:346.

Copyright: © 2024 Zhang F. This is an open-access article distributed under theterms of the Creative Commons Attribution License, which permits unrestricteduse, distribution, and reproduction in any medium, provided the original author andsource are credited.

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