Repercussion of Increased Pictorial Health Admonishing on Cigarette Packs in Chennai City
Received Date: May 08, 2018 / Accepted Date: Jun 12, 2018 / Published Date: Jun 18, 2018
Abstract
Aim: To determine the impact of the increased size of the pictorial health warnings (PHW) on cigarette packets amongst chronic smokers, and to ascertain whether there will be a decrease in the smoking levels due to the increased graphics representation on cigarette packets on the public.
Materials and methodology: The study involved 60 chronic smokers, aged 18 to 48 years residing in Chennai, Tamil Nadu who were interviewed using a structured questionnaire that includes person's demographic data and questions that indicated the dependency, chronicity, and severity of addiction to smoking of the person and impact of pictorial health warnings displayed on the cigarette packets.
Conclusion: The study results showed that after the increase in the size of the pictorial warnings, only 43.9% of the participants suggested that this increase will bring down smoking levels in the public. This indicates that dire measures should be undertaken to create a more pronounced impact on the public to help reduce the overall smoking levels and increase the general long-term health of the population.
Keywords: Pictorial health warning; Cigarettes; Smoking
Citation: Jayashankar A, Mungara M, Prabu D, Manipal S, Rajmohan M, et al. (2018) Repercussion of Increased Pictorial Health Admonishing on Cigarette Packs in Chennai City. J Interdiscipl Med Dent Sci 6: 236.
Copyright: © 2018 Jayashankar A, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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