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Fang-Lu Chi
Biography
Dr. Fang-Lu Chi received her PhD in Marketing from the University of Iowa, USA. She also holds a MBA degree from National Taiwan University, Taiwan, and a Bachelor degree in International Business from National Chengchi University, Taiwan. Dr. Lu’s research examines consumer information processing and decision making in the domains of customer-brand relationship, consumer motivation and goal pursuit, and marketing communication with socially excluded or lonely consumers. She utilises in-lab experiments to provide insights into causal processes, and field studies to test the findings in the real world.Publications
A Review of an Implantable Middle Ear Microphone: New Floating Piezoelectric Microphone
Xin-Da Xu and Fang-Lu Chi
Short Communication: Otolaryngol (Sunnyvale) 2017, 7:312
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