Journal of Obesity & Weight Loss Therapy
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Sandra L Calvert
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Childhood obesity has become a global epidemic. Previous research has shown that exposure to media and advertising plays a role in childhood obesity and that most of the food marketing directed at children is for unhealthy products. This study examines the role that media characters, a prominent and potentially powerful tool in marketing, play in c... Read More»
Dan P Galloway and Sandra L Calvert
Research Article: J Obes Weight Loss Ther 2014, 4: 212
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