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Introduction: The "diet" is located within a complex social worldview, where culture is a collective creation ideologically internalized
in each individual, and is fully accepted by society. Chronic Noncommunicable Diseases [NCD] are a group of diseases whose
importance lies in being the main cause of morbidity and mortality worldwide, all these share important points from the point of view
etiopatol�³gico, leading all in one treatment: "diet".
Objective & Methodology: To explore the common sense of the "diet" in patients with NCDs. The theoretical and methodological
basis of social representations (RS) was resumed, which integrate cognitive concepts such as, estereotipos, beliefs, symbols, etc., semistructured
interviews were applied to 200 patients a Family Medicine Unit of the Mexican Social Security Institute State of Mexico
East, that to define patients from the "diet".
Results: The term "diet" was associated with an address with a range of very high association to: "what you can eat", "it is very difficult
to follow the diet by the time", "what fills me"; "Diet is not as important as medication", "what you should eat" and "with food one can
control the disease" "you eat what is not allowed", "it is what it tells me the doctor can eat", "are foods you recommend nutritionist",
confirming that the "diet" is a social construct biomedical control and also is out of the acceptance and assimilation of the patient.
Conclusions: The end of this research reveals that the thin threads of marginalization and ignominy of our collective suffering NCDs
expose a food inequality and perpetuation of an inadequate diet, despite public policies on nutrition, these are far of reality, opening
a field of research from the area of nutrition the primary focus "diet".